6 Top CRM for Small Businesses in 2019

Published on: 05 April 2019 Last Updated on: 04 September 2024

Growing your small business in a cost-effective way that increases your brand awareness and attracts more customers is no easy feat.

According to a Statistic Brain study, the failure rate for all companies across the US after 5 years is over 50%.

So how do you make sure you don’t fail? By ensuring your customers are happy, of course. Customer Relationship Management (CRM) systems allow you to collect data about your customer’s interactions with your business.

Read on to learn about the top CRM for small businesses.

Why Use a CRM?

Customer Relationship Management systems are a great way to analyze data from various channels. Channels include your business’s website, social media channels, customer support logs, and feedback reviews.

CRM let you see what your customers like about your business’s products and/or services. CRM also allows you to address any customer concerns and better your products/services.

The success of a business, particularly a small business, relies on its customers. That’s why CRM systems are one of the most essential business tools you need in order to grow your business.

Top CRM for Small Businesses:

Find out everything you need to know about CRMs by learning more about the pros and cons of CRM for small businesses.

We’ve compiled a list of 6 of the best CRM solutions for small businesses, check it out now:

1. Salesforce:

Salesforce offers an affordable package whilst still including all of the essential product’s great features.

Salesforce is easy to use and includes key features such as:

Lead generation
Contact and opportunity management
Sales forecasting
Workflow automation

Salesforce is ideal for small businesses who want an affordable CRM.

2. HubSpot:

HubSpot

Be sure to add HubSpot to your list of must-have small business tools. The free version of HubSpot offers CRM solutions for small businesses and includes:

Learning guides
Invoice template generators
Email signature generators
Marketing plan template generators

HubSpot offers a great package for independent contractors and/or small businesses.

3. Agile CRM:

Up next in our top CRM software solution that your business needs are Agile CRM. Agile CRM allows you to:

Store details about 10,000 companies or contacts
Receive support for tracking emails
Set lead scoring and custom deal milestones
Access builder tools for forms, email templates, and website landing pages
Monitor social media

Agile CRM is great for small and big-sized businesses that want a whole range of customer relationship management tools.

4. Zoho CRM:

The multi-channel online CRM, Zoho CRM can collect data from your emails, calls, live chats, and social media channels. It is popular amongst small businesses because of it:

Is easy to use
Offers real-time analytics and notifications for every customer
Allows you to assign individual targets for your team
Features the option to build and automate your sales processes

Zoho Marketplace also ensures that you can increase your business functionality by offering various extensions that can be added to your CRM dashboard.

5. Streak:

Streak

If you are looking to implement a CRM system that is easy to use, you need to get a Streak. Streak can be installed and added as an extension on your Gmail. Streak CRM for Gmail features:

Easy collaboration options (with the ability to easily share contacts and files)
Webhook API access
Mail merge
Ability to manage deals

The streak is ideal for small business owners who are new to the world of CRM and need an easy to use platform to help grow their business.

6. Insightly:

Insightly is great for small businesses because it is an affordable CRM that offers a range of features, such as:

Storage space of 10gb
send up to 2,500 mass emails a day
detailed reports and analysis options
API access
and the ability to import 25,000 records per session.

Insightly can be used by big, medium, and small-sized businesses who are looking for a tool that offers a range of features to better understand their customers.

7. Freshsales:

Freshsales is a full-fledged sales CRM software for businesses that range from startups to enterprises. With Freshsales you don’t need multiple tools to drive sales anymore.

The major advantages of choosing Freshsales are below

Simple UI with powerful features
Detailed overview of leads & customers
Configurable dashboards and reports
Great integrations
It also offers a free forever plan for unlimited users with basic contact management and a built-in phone system.

The Right CRM Software for You:

When choosing from our list of the top CRM for small businesses list, make sure you know what you want from your CRM.

If you want a more basic, low-cost CRM then opt for one that is free or cheaper. Or if you want one that has all the trimmings and helps you understand and analyze all parts of your business, then opt for one that has more features.

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How to Market a Small Business in a Big City?

Big cities tend to have a highly competitive market base. As such, small businesses based in large cities like New York might find themselves at a loss when trying to develop a marketing strategy to engage a large audience with a relatively unknown brand. Market a Small Business in a large city like NYC requires a multi-faceted approach, and your plan should not merely emulate that of larger brands that may have much larger budgets. There are plenty of effective marketing strategies available for every budget. Working with a professional digital marketing agency will give you an excellent return on your investment if you have a limited budget. If your business is based in the Big Apple, you may want to consider having a New York digital marketing company help you perfect these strategies as they know how to serve the market best. 1. Research Conducting thorough and comprehensive market research services in Singapore should be the first step in your marketing campaign. The data you collect reveals vital information about your potential consumer base as well as your competitors. You can then use this information to tailor your marketing strategies to reach your audience best and stand out amongst the crowd. Here are some of the objectives that market research aims to achieve: Know Your Audience This involves general information about your target audience—their demographic information, location, what they do, what they like, how they act, etc. Identify Your Competitors Knowing who your competitors are is vital to building brand awareness. Knowing your competitors means knowing what products/services they sell, their marketing strategies, and what kind of audience they target. Spot Emerging Market Trends Stay up-to-date about your target consumer base’s latest developments and mold your marketing campaign to remain on-track with those developments. 2. Create Quality Content Content marketing is the strategic use of high-quality, relevant, and on-brand content like blogs, videos, or articles to market your brand or a product to a well-defined audience. Typical content marketing strategies include, but are not limited to: Social Media Content Marketing This involves the consistent uploading of a relevant content on various social media platforms. This content can include images, videos, animations, stories, or even live customer service videos. Blogs Blogs are one of the easiest and cheapest ways to produce content on the web. It is essential that your blogs are creative, engaging, and contain original copy, not plagiarized from other websites. They should be well-researched and tailored to the specific audience that your brand is targeting. Paid Advertisements Sponsored ads require financial investment, but they can be a great way to reach a broader audience and ensure that your brand remains visible and relevant on the web. Content marketing is an excellent way for small businesses to market their brand or product with a minimal investment. 3. Leverage SEO Search Engine Optimization(SEO) is another vital aspect to consider when developing your digital marketing strategy. SEO involves curating your website and its content to rank higher in a search page result. With more and more businesses developing a web presence, having good SEO scores should be high on your marketing strategy’s priority list. SEO isn’t always cost-prohibitive; the price for SEO implementation depends on who is setting it up and working on it. The initial investment can range from cheap to spendy, depending on what level of ranking you desire for your site. If you decide to do SEO yourself, start by researching relevant terms and keywords for your industry. You can then add internal links and secure backlinks (another facet of content marketing), produce quality, highly-legible copy, write blog posts with numbered lists, and add relevant keywords throughout your website. Properly implementing SEO will establish your site as an authority and drive more traffic directly to you. 4. Have a Strong Digital Presence When digital ads account for half of all ad spend, developing and maintaining a strong web presence is imperative for any serious small business. A robust online footprint includes both your business website as well as social media pages. It is a cost-effective way of building brand awareness in your target market base. Developing and maintaining a business website should always be one of the top priorities of your marketing campaign. Your site will serve as the primary representation for your brand on the internet, which is crucial in building consumer loyalty and brand reputation. For top-notch website creation, there are several options for you to consider. The first one is using CMS like WordPress. The second one is custom web development. For this, you can hire RoR developers, a UX/UI designer, and a project manager. Additionally, social media can serve as an excellent digital marketing tool to reach a broader or more specific target audience. Social media serves as the vehicle to transport your brand to the masses and increase its visibility. 5. Generate Leads When your marketing campaign loses its potency on a specific target audience, you’ll need to generate new leads that you can then use to either find a new audience or expand the one that you’re already targeting. Here are some ways to generate new leads: Optimizing Your Landing Page Use landing page strategies like implementing Call-To-Actions and write compelling headlines to improve your website’s traffic and conversion rates. Lead Generation Software As the name suggests, this software identifies and collects new leads from multiple sources. With the right software, you can generate quality leads that significantly boost your conversion rates and sales. Data Validation Software This is similar to lead generation software, but instead of crawling the internet for leads, it validates the information you already have. It works in one of two ways; it can either complete a batch validation analysis of a lead data spreadsheet or live as an API on your site’s contact forms and checks the data’s accuracy in real-time as forms are submitted. This can save time and effort when pursuing new leads. Email Marketing Email marketing remains one of the most cost-effective ways to generate brand awareness and boost sales. These include implementing newsletters, sign-me-up forms, or generating automated email ads for specific audiences. Budget As a Tool, Not a Barrier Small businesses should develop a very different marketing strategy than large corporations in a big city like NYC. Approaching marketing from a small business perspective is the best way to ensure the most effective use of limited budgets and resources. Your finances should never be a hindrance to achieving your marketing goals. With proper strategies and a bit of creativity, your marketing campaign can be just as impactful as your competitors'. Read Also: Optimize Your Small Business Revenue by Taking These Steps Basic Small Business Tips for Noobs Who Want to Start a Venture in 2020 How to Empower Your Small Business through Digital Marketing?

8 Tried and Tested Secrets of a Productive Home Office

Whether you are an entrepreneur or you run your own business from home, or you are simply doing your office work, offices in the home are more than just a simple working space. Not only it gives you the freedom to work with ease, but it’s also a place where your work productivity depends upon. You can also transform your garage into your Productive home office. You can use the garage space for your office creation. If you are in a home and want space to not affect your productivity, here are some of the tips to help you: Different Tips You Can Follow For Creating Productive Home office There are different tips and tricks you can apply for creating your Productive home office. In this article, you will get the complete details of it. Try to follow some key tips that can work well in your favor. Do not make your choices in grey as it can defame your dreams. Do not make things more complicated for yourself. 1. Be A Mouse Find a nook and start working. Be it a corner of your room, or the divided study, find the space that makes you feel comfortable while working. Also, make sure that the place doesn’t amalgamate with noisy rooms. Busy rooms make the worst space to work, so find a distraction-free space where you can focus. 2. Declutter Space Although it's obvious to see extra pens and papers swimming on your desk, they can detract from your work and can hamper your productivity. Let your space think so that you can work peacefully. Allot different space to everything with your working device only on the table. 3. Segregated Log House If you have kids at home who constantly keep you nagging between your work, you surely need an individual workspace. While a study would be fine, kids can invade that too. However, you can construct a small log home to work in peace. You can even go for a log cabin kit if you don’t wish to build a complete house. 4. Green Can Help Make your workspace look appealing by bringing some outdoors into your space. A plant on the desk or floor is the perfect way to add a fresh feel to space. This will also give you a break from the screen when needed and will look pleasing to the eyes. You can add a small cactus or a succulent if you are not a fan of huge planters and pots. 5. Comfort Is Important Don’t create such an environment as you are napping, but you can incorporate something comfortable to relax during breaks. Since it’s hard to be focused by constantly straining to see screens, good and comfortable seating will prevent your fatigue and will increase productivity. Invest in a good office chair or a couch. If you are tired of seating too long, have a standing table in one corner. Things like small cushions, anti-glare screens and more can up your comfort level allowing you to stay focused during work. 6. Lighting Maximize work by incorporating good lighting to boost energy and also to reduce eye strain. If possible, increase natural light and let the fresh air come in. If it's impossible to bring natural light, use bright white bulbs to make the room look brighter. 7. Color Color can make a huge difference to your productivity, so use it smartly. While soft hues can give you soothing effects, yellow hues aim to increase creativity and induce a feeling of relaxation. So choose the colors that suit your personality and bring them into your productive home office. You can also add colors through accent wall painting or can paint the entire space. 8. Scents Also Work The key to staying active all day is a nice smelling room, and that means incorporating scents. You can use peppermint to add freshness and to energize the space. Also, peppermint can help you concentrate on your work. If peppermint is not your smell, use citrus scents to de-stress and to uplift mood. Diffused candles and essential oil diffusers are also a great way to make your scented game strong and your room refreshing. Well, it’s no secret that the office environment plays a major role in your product. However, the above tips can also help you to create a productive home office. Final Take Away Hence, these are some of the factors that you have to take care of while you want to build your own productive home office space that is essential for your business. Try to make things work well in your favor as it is one of the crucial aspects for your business to encounter at your end. Work well in all the aspects that can help you to achieve your business objectives in the right way and in a short span of time. Read Also : 8 Ways You Can Improve Safety In A Workplace Exploring A Full-Time Remote Working Opportunity The Best Pro Tips For Setting Up An Awesome Home Office

What Does Business Law State about Monitoring Employees?

Occasionally, we come across many individuals that are conflicted about the role monitoring applications have to play in the day to day office routines and activities. The most common question asked deals with the boundaries and limits that are “bendable” with the installment of monitoring applications. And the answer is simple; monitoring applications and software programs are legal and frequently advised to be installed in any firm or company. Here is why. Legal but… Monitoring or spy applications are legal in any court of law across the world. However, there are some regulations that need to be upheld by the employers’ side before installing monitoring software around the company premises. These guidelines include: Informing Employees Beforehand When it comes to employee monitoring applications, every court of law strictly states that the employees should be clearly notified about being monitored. The best way to accomplish this is via policies and guidelines that should be always kept on display within office premises. These guidelines should clearly explain every element of the employee monitoring intervention put forth by the company. Moreover, even when the firm decides to take on new employees, they should adjust a clause in the contract which makes it mandatory for every person being hired to sign a nondisclosure stating that they are alright with being monitored on company-related matters. Only Limited to Company Owned Gadgets Monitoring software programs tend to give employers an unwarranted power over the employees. And to protect the employee's interests, legal guidelines regarding monitoring apps clearly state that the spying should be only limited to company-owned gadgets. This means that every information coming in and going out through the company-owned gadgets are company property. The guidelines placed around the office premises should also clearly pinpoint this clause so that it poses as a reminder at all times. Furthermore, it is also recommended that the employers get their employees to sign a nondisclosure agreement that clearly states that all information on the company owned gadgets is company property. This means it can be used by the company in court if need be as well. Using Reliable Technological Sources When another’s a source of income and image in the business world is on the line, it is always best to be careful and use reliable technological sources and software programs rather than the usual cheap ones. The expensive yet well-reputed ones can be easily programmed and altered according to the specific needs of the company, hence always used for easy access and usage. Balancing is key Putting so many restrictions and highlighting many stingy clauses regarding monitoring applications like TheOneSpy mobile spy software around the office can definitely scare an employee and hence hinder their overall productivity. This is primarily due to the lack of rapport that should be there between the employee and employer to help increase profits as employee motivation grows. Therefore, it is always recommended by experts to use a system that is similar to a token economy where the employees are given some leeway and flexibility in some areas while at the same time restricted in some too. For example, allowing them access to specific social media sites during a few designated hours of the day. Never Resort to Open Slander It is never healthy to insult or accuse an employee openly among their peers. And with monitoring applications installed, there will be many times that the system may show you red flags which in reality are nothing but some mishap with the coding of the monitoring application itself. Therefore, rather than losing your cool and openly slandering a perfectly loyal employee, it is always best to take them aside or discreetly conduct a further investigation either with their knowledge of it or without it. This is because an employee can otherwise sue you for slandering their image followed by wrongful termination which would prove bad for your company’s image. The law about monitoring applications is specifically made to protect both the employees as well as the employers in case of any mishap or misunderstanding between the two parties. While it may look like the employers have all the power with monitoring applications installed, but in reality, analysis has shown that monitoring applications have been found to be more useful to employees. For example, if an employee faces discrimination at the hands of another employee or employer, they can use the backup made by monitoring applications to highlight the wrongful act in court.

6 Top CRM for Small Businesses in 2019

Why Use a CRM?