What You Need to Know About Guest Posting in 2021

Published on: 17 August 2021 Last Updated on: 01 August 2024

Guest posting is a type of marketing that often gets an eyebrow raise. The truth is that there are many ways to utilize guest posting – some of them are excellent tools in your marketing arsenal, and others may get you on Google’s bad side. The key is knowing the difference and using only legitimate guest posting strategies.

But what does that look like? Here, we offer some pointers and helpful information from EraBright, a Black-owned advertising agency.

What You Need to Know About Guest Posting in 2021

A great guest post is one that helps you, but also provides some value to the publisher and readers. Before getting started, target sites that make sense for your business. This helps your SEO strategy and avoids your link being viewed by Google quality raters as being “spammy”.

How to Find Guest Post Opportunities

There are many blogs out there that have a clear message to “contribute”, “write for us”, etc. These are great opportunities to contact them and find out more about their policies. If there are sites that you like and match your target, but they don’t identify that they accept guest posts, you can always reach out to them individually. Just remember that you won’t always get a “yes”.

Some tips for finding blogs that accept guests posts include:

Search for blogs in your market or niche
Choose blogs that are authoritative and have a high domain authority/rank
Choose blogs that have followers, readers, or high engagement
Assess the blog’s social media
Search Google for a topic and “guest post” and see what type of results you get. You may find other bloggers in your industry on sites that will also accept a guest post from you.

Writing a Great Guest Post

Once you have narrowed down where you want to submit a guest post, the next step is writing the content. The goal of guest posting is to bring attention to your brand, business, products, or services. Therefore, you want your guest post to be interesting and informative, and you want it to bring awareness to your brand.

Look at the blogs you are targeting and get an idea of the sort of content that is published there. Take note of blogs with a lot of engagement. You can use a similar style to successful posts, just make sure you match the tone of the site. You should also choose a topic that is relevant to your brand and the chosen blog. Write your content in a way that is “evergreen”, meaning it won’t become quickly outdated.

What about Backlinks?

For many people who guest post, the overarching goal isn’t to build backlinks. Of course, getting a do-follow backlink to your site is an added bonus. Increasingly, websites are only allowing guest posts to contain no-follow links, which means the link won’t go back to your site. While that’s bad news for backlinking, it’s not detrimental to your goal of brand awareness. After all, you can mention your brand in the article and provide a link, and also will likely have author information at the bottom.

One word of caution about backlinks – Google can penalize websites that have low authority or spammy backlinks. If the backlinks seem irrelevant, poorly placed, or low quality, it can actually hurt your Google ranking. The best way to avoid this is to choose legitimate blogs with a decent domain authority/rank, and avoid sites with a high spam score.

Conclusion

It seems like every year there are new guidelines and advice for how to manage digital marketing and SEO. Guest posting is one element that seems to be evolving more now than in the past, however. Increasingly, search engines are watching how sites interact and link to one another. For this reason, it is important to be selective in your guest posting adventures.

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Where To Display Large Halloween Inflatables?

As Halloween draws near, the time-honored custom of decorating our homes and public spaces comes to life with imagination and enthusiasm. Large Halloween inflatables are one of the many lovely solutions that are readily accessible for converting regular places into enchanted worlds of spookiness and whimsy. Today, we'll talk about where to put these huge Halloween inflatables on display, including your front yard, school buildings, and other places. Front Yard Transformations: A Spooky Welcome One of the most favored and well-liked places for large Halloween blow ups is unquestionably the front yard. Your front yard may be the blank canvas on which to paint your Halloween imagination, creating the ideal environment for a stunning display that beckons trick-or-treaters and onlookers into the holiday's atmosphere. Imagine a terrifying inflatable haunted house that towers over your home's entryway, replete with spooky lighting, spectral figures, and disturbing sound effects. This eerie home comes to life when dusk descends and the sun sets, producing lengthy shadows and evoking a sense of mystery and adventure. Your front yard may also accommodate large inflatable pumpkins, witches, and skeletons. These absurd and over-the-top creatures bring a sense of humor and magic to your Halloween decorations, urging both kids and adults to celebrate the occasion. Furthermore, front yard decorations frequently tell a narrative. Consider staging themed moments that immerse viewers in a spooky fantasy universe. The inclusion of properly chosen huge inflatables, props, and lighting effects may bring to life a haunting cemetery, a witch's cauldron, or a pirate ship adventure. School Fronts: A Playful Educational Twist Large Halloween inflatables look fantastic displayed against the backdrop of schools, which provide inviting fronts and open, spacious interiors. These inflatable decorations may be used by educational institutions to create a joyful and interesting ambiance, from elementary schools to high schools. Consider the scenario where a huge inflatable black cat is proudly poised at the entryway to greet pupils as they enter the building. It establishes a lively mood for the day's Halloween activities with its arched back, bright eyes, and amusing face. Additionally, schools can employ inflatables to add an educational flair to their Halloween decorations. For instance, offering children a fun and educational attraction to investigate may be a huge inflatable spider followed by an educational exhibit about arachnids. Large inflatable scarecrows, witches, and pumpkins may also lend a whimsical touch to the school's front door, making it a happy and welcoming place for both children and parents as well as staff. These decorations have the potential to promote a sense of belonging and collective celebration within the educational setting. Public Spaces and Parks: Community Celebrations The Halloween season presents a special chance for neighborhood festivities and gatherings in public areas and parks. Large Halloween inflatables may make a significant contribution to changing these areas into joyful and enchanted environments that everyone can enjoy. Imagine a neighborhood park decorated with a big inflatable jack-o-lantern, its hospitable glow throwing a gentle light over a family gathered for a Halloween picnic. Under the vigilance of the amiable pumpkin, this place of congregating becomes a hive of hilarity, storytelling, and friendliness. Furthermore, festivals and activities for Halloween might be held in public areas, where huge inflatable displays take center stage. A tall inflatable ghostly figure may serve as the center of a Halloween parade or costume competition thanks to its fluttering form and eerie appeal. Large Halloween inflatables may be a great addition to commercial areas, town squares, and community centers. These inventive and colorful decorations entice visitors, enticing them to stroll the neighborhood, make purchases at nearby shops, and take in the festive mood. Related: Must-Have Costumes for Halloween in Australia Corporate and Business Displays: A Seasonal Touch By putting enormous inflatables into their storefronts and office spaces, businesses and companies have embraced the Halloween spirit. These fun and striking decorations not only make the space seem festive but also get both customers and staff involved. Imagine entering a mall and being welcomed by a huge inflatable witch who is casting her spell over the entryway. She not only gives the shopping experience a magical touch, but her presence also acts as a creative marketing gimmick for the mall's Halloween-themed promotions and activities. Large inflatable Halloween decorations are also beneficial for office buildings. Employee morale may be raised and a joyful and engaging work environment can be created during the Halloween season with the help of a huge inflatable black cat or a humorous ghostly figure in the foyer. Additionally, restaurants, cafés, and small companies can employ inflatables to draw clients and create a distinctive ambiance. Passersby are sure to notice a restaurant with a huge inflatable pumpkin outside, and the festive atmosphere will attract customers. Halloween Parades: Floats and Processions Large inflatables may be shown in a dynamic and engaging manner during Halloween parades with their vibrant floats and processions. As towns join together to celebrate the holiday, these parades enliven the Halloween spirit. Parade floats might have large inflatable characters like witches, ghosts, and monsters. The fun and spectacle that these inflatables provide to the parade excite spectators of all ages. In addition, some parades include processions of enormous inflatable characters that are controlled by parade participants. These inflatable puppets capture the audience with their vivid colors and lively motions, making for a memorable and engaging parade experience. Large inflatable Halloween decorations have grown to be a popular and useful addition to the Halloween season, providing limitless opportunities for altering front yards, school facades, public areas, business displays, and Halloween parades. The aura of magic, fun, and neighborhood celebration is created by these innovative and colorful decorations, which perfectly reflect the spirit of Halloween. When planning your Halloween decorations, think about where these larger-than-life inflatables may fit in. Then, let your imagination soar as you turn ordinary places into incredible regions of Halloween magic. These scary inflatables inspire everyone to embrace the enchantment of the season and celebrate Halloween with excitement and zeal, whether it's a towering inflatable ghost in your front yard or a huge inflatable pumpkin at your school's entrance. Read Also: What is a Furry? 7 Fashion Tips Exclusively for Men Choose The Latest Collection Of Women Clothing For a Stylish Look

Blogging to Live Better: 10 Benefits of Blogging

Remember back when blogs weren't really a thing? Not the case anymore. As of 2015, 28.3 million Internet users updated a blog at least once a month. If you're not sure what all the hype is for, here are ten benefits of blogging that you shouldn't miss out on. 1. Share Your Passions : Maybe you have a deep-seated love of French baking. Or maybe you're gung-ho about knitting. Maybe you're a talented underwater basket-weaver. Whatever your passion project might be, a blog is a great place to share it with the world. Because where else but the Internet can you find people with so many different passions wanting to talk to each other? 2. Get a Better Job : If you're great at blogging, you can even turn it into a better job. Maybe you use blogging as a tool to help improve your online profile, show potential employers your chops, and get hired. Or maybe you love blogging so much and get so good at it that it becomes the better job you always dreamed of. Either way, if you dedicate yourself to learning how to blog well and writing regularly, you could parlay it in to a better job than the one you have now. 3. Become a Better Writer : And while you're at it, you could become a better writer in the process. After all, blogs update all the time--every week, every few weeks, or every month (or, for the very ambitious, every day!) Where else would you have so many opportunities to practice your craft? And if you're worried about how blogging translates into more technical writing like whitepapers, reports, emails, or essays, think of it this way: the only way to get better at writing is by writing. A lot. Blogging is, as a rule, a conversational form of writing. It's a great way to get comfortable writing, and writing quickly. Once you're thoroughly comfortable around your own language, how to structure a piece, and how to rock a word-count, translating those writing skills into other forms of writing is a breeze. 4. Practice Another Language : Since you have so many opportunities to write, why not use them to practice another language? If you're consistently forcing yourself to form coherent thoughts, sentences, and paragraphs in your non-native language, you may be surprised to find how much easier it is to work with that language. And, as you establish a following, you'll have more opportunities to interact with native speakers of the language, which means you'll be able to practice even more. Who knew blogging could help you learn so much? 5. Improve Your Technical Knowledge : Of course, it doesn't have to be languages. You could also flex your blogging muscles to improve your technical know-how. Let's say you want to write about failed back surgery syndrome, like this website. What's the easiest way to learn about failed back surgery syndrome? By writing about it and doing the research required to write about it with authority. Always been curious about coding or economics? What better way to talk your way through what you've learned that blogging about it? 6. Connect with New People : And while you're blogging, you'll have all kinds of opportunities to connect with people as you establish a following. These could be people you'd like to add to your professional network. Maybe they're potential blogging clients of yours. Or maybe they're people who are just as passionate about interior design as you are. Either way, learning how to spread your opinions and engage with your comments section is a great way to bring more people into your orbit. That's the beauty of the Internet. 7. Get Immediate Feedback : Plus, while all kinds of new people are engaging with your work, you'll have all kinds of opportunities to get feedback on your work. Did you ever take a writing class in high school or college? Think back to how that process worked--you wrote something, turned it in, and waited a week or a semester to hear back about it. It was a decidedly one-sided process. Blogging is different. When you post something, people have a chance to engage with it in real-time via your comments section--and you have a chance to talk right back. This is especially useful if you have an idea you want to develop further. Put it out into the world on your blog and see what people say. Sometimes, a little outside perspective is just what you need to make progress. 8. Establish Yourself as an Expert : Let's be honest--anyone can blog about something. Let's say you want to be a travel blogger. You can totally start a blog and write about far-off places. But as you spend more time on your blog, doing your research, writing about what you've learned, and sharing your expertise, the more your blog turns into a demonstration of your expertise in your chosen field. One post about something is one thing. But if someone comes to your blog and sees twenty in-depth pieces about a particular subject, they'll view you as someone who knows what they're talking about. 9. Get More Exposure : Of course, not everyone starts a blog just to write about their dogs. Plenty of businesses start blogs to help boost their online exposure. Who says you can't do it too? As we noted, blogging is a great way to attract an audience and engage with people. If you run a business, a blog is a great way to bring attention to that business and topics related to your business. It might even bring you a few customers. 10. Build Your Portfolio : Finally, the only way to build a writing portfolio is by writing. A lot. Blogging is nothing if not writing a lot on a regular basis. If you need to beef up your portfolio and show your own expertise on a subject, a blog is a great way to start getting your name on articles online. Even if it's just your own blog, it gives employers, clients, and fellow enthusiasts a chance to read your work in a casual setting. More Benefits of Blogging (and Writing) Now that you know so much about the benefits of blogging, why not start a blog for yourself? If you're not sure where to start, no worries. We can help with that. Check out our blog for all kinds of tips to boost your writing and blogging, like this post on the common mistakes every new blogger makes. Read Also : 5 Blogging Tips For Beauty And Fashion Bloggers In 2018 Bloggers, Beware! Blogging Mistakes You Should Avoid

How to choose the best affiliate programs to promote on your WordPress blog

Affiliate marketing certainly presents an excellent opportunity to make an ongoing income by selling third-party products on your WordPress blog. But in order to make a success of integrating this business model with your web platform you need to ask a few basic questions from the outset. The most basic of all is which products to promote. So how do you choose the best affiliate programs to promote via your blog? Marketing strategy : The program you opt for will depend on the niche you intend to focus on. It is crucial you get this decision right because choosing the wrong program can easily result in poor conversions which are of no use for your business. However, if you sign up for an effective affiliate program you will be able to monetize your WordPress blog effectively. What's more, if you are running an optimum-performing affiliate program, you will be presented with the opportunity to collaborate with partners to join like-minded affiliate networks such as TopOffers. Before you even get as far as examining the range of products you could be promoting, it would be worthwhile taking a step back to look at the benefits affiliate marketing can offer. It is a business model which revolves around the sharing of revenue. You can promote products through an affiliate network and earn a considerable commission. In order to do this, you need to engage with your blog's readership by providing them with positive full-length reviews of the items you have signed up to promote. Also, there are very low start-up costs with running and then marketing a blog, especially when you are doing so in conjunction with WordPress. You don't have to get involved with product support as stock management is the advertiser's responsibility. And you can manage your affiliate program at your own pace. Once you have gained a handle of how this is all going to work in the longer term, it puts you in a better position of deciding on the ideal products to place at the forefront of your business. Your Niche : What is your blog about? What are the topics you are discussing with your readership on a regular basis? Will it be relatively easy to insert the links to the affiliate purchase pages so they run organically with your overall content? The reason you have to consider these basic questions is that affiliate marketing is a specific type of promotion which relies heavily on your ability to keep your audience fascinated by your items. It is up to you to cultivate your customer base by engaging with your readership as opposed to simply posting links onto pages and expecting people to activate them. In many ways, it's not the product itself which is important as opposed to how well you know it and can sell it. It’s the best affiliate program for you if you can assimilate it into your blog, then really excite your customer base about it. Encourage them to engage with your blog content by making articles interactive. The icing on the cake in terms of promotion is when you introduce social media buttons and invite your clients to not only comment about your items, but to share reviews with friends, and then friends of friends. In this way, your potential customers will expand greatly. Read Also : How To Become A Great Travel Blogger: 11 Secrets Bloggers, Beware! Blogging Mistakes You Should Avoid The 10 WordPress Plugins Every Successful Blogger Uses

What You Need to Know About Guest Posting in 2021

What You Need to Know About Guest Posting in 2021

How to Find Guest Post Opportunities

Writing a Great Guest Post

What about Backlinks?

Conclusion

Top Affiliate Marketing Types Explained

Tips On Keeping Your Car As Fresh As Production Day

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Where To Display Large Halloween Inflatables?

Blogging to Live Better: 10 Benefits of Blogging

How to choose the best affiliate programs to promote on your WordPress blog

What You Need to Know About Guest Posting in 2021

What You Need to Know About Guest Posting in 2021

How to Find Guest Post Opportunities

Writing a Great Guest Post

What about Backlinks?

Conclusion

Share this Article

Top Affiliate Marketing Types Explained

Tips On Keeping Your Car As Fresh As Production Day

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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