Tips for Your Next Business Conference

11 July 2020

For many businesses, 2020 has been the Year of the Video Conference. Companies around the world kept the show on the road by relying on the impressive and innovative software available on the market, without which business would have stalled or stopped.

For employees, the experience has involved a steep learning curve, as they attempted to adapt to a whole new way of working. Gone was face-to-face interaction, in its place came the video conference.

If new to the world of virtual conferences, it can be useful to remember a few essential tips to ensure your next business conference goes smoothly.

Here are Tips for Your Next Business Conference:

1. Plan Ahead

Don’t wait until just before the call to try out the software. Before the meeting begins, you will want to check that your speakers, webcam, and microphone are all working correctly. Nothing looks less professional than scrambling to fix a tech issue. You may also want to test the connection in your area. The more people on a call, the higher the demands on your computer and connection.

It can also be helpful to set an agenda for the meeting or to sketch out a plan. By giving each attendee talking points to follow, you can keep the meeting on track and on-point, ensuring a productive conversation.

2. Explore the Tools

One of the main benefits of video conferencing is the incredible array of tools at your disposal. Many video conferencing services allow you to share your screen, use a digital whiteboard to sketch out concepts, or to schedule meetings through Google Calendar or Outlook.

If you’re using Zoom, you can also hide a cluttered or bland backdrop, with their virtual background feature. You can pick from the standard options or download one of the beautiful videos or high-quality images from hello backgrounds (hellobackgrounds.com/zoom-backgrounds). They have hundreds of options to play around with, including private offices, home interiors, skylines, and even a few images of tropical paradises – for those into wishful thinking.

3. Options for Hosts

When hosting on a video call, you have a lot more options than in person. At a regular meeting, you can’t just mute someone, but then again, nor can people multitask without anyone noticing. Consider your options. By preventing people from being muted, you will ensure they cannot multi-task or get distracted from the call. However, this can lead to issues with background noise, as children or pets cause disruptions.

Additionally, you’ll also be able to record the meeting for those who could not attend, or for future reference. It can provide a fantastic resource for training new employees, as well as ensuring complete organizational transparency. Plus, it’s convenient for anyone to take the minutes.

Finally, consider the number of people you want at a meeting. Some may say, the more, the merrier. However, large conferences are prone to distraction and can hamper the connection. Keeping meetings more streamlined might seem exclusionary. But it can help promote better organization and collaboration as people feel their meetings are more impactful and useful.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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6 Shameless Examples of Product Placement in Movies We’d Like to Forget

Imagine you're on the edge of your seat in the middle of an action-packed, spellbinding movie. After a few climactic scenes, the main character makes a frantic phone call. He then cracks open a can of soda. Nothing about this scene seems out of the ordinary. The character is simply quenching his thirst after a big police chase or a kung fu brawl. That is until some familiar brand of soda appears on the can in a big, bold, unapologetic font. Talk about a plot twist. But product placement in movies is nothing new. Old school marketing techniques show how far companies will go to advertise. They'll even go as far to pay directors and producers to feature them in films. There have been great instances of advertising that worked well in films. But there have been plenty of others that were so shameless and unnatural, we wish we could forget them. Here are 6 of the silliest, most cringe-worthy moments of advertising in movies. 1. Starbucks (You've Got Mail): 'You've Got Mail' may be the first film to portray online romance. Given that it takes place in 1998, AOL was practically its own character in the film. Without it, Tom Hanks and Meg Ryan's characters would have never "met" and fallen in love. But AOL wasn't the only company to get prime ad space in 'You've Got Mail.' At the beginning of the film, Tom Hanks quips about the obscurity of Starbucks. His character's snarky commentary doesn't serve much to the plot. But it does help to give the audience somewhat of an introduction to his character. All while appealing to pretentious coffee drinkers like his character in the process. 2. Designer Brands (Sex and the City): Curious which movies with the most product placement made our list? It shouldn't come as a surprise that the 'Sex and the City' film featured dozens of fashion labels. After all, fashion was a constant theme throughout the hit TV series. The series has long appealed to women in the 20-30 age bracket. So, when it went to the big screen, tons of the biggest fashion labels came calling. You better believe Louis Vuitton and Chanel made a handful of cameos throughout the film. But some other products made the cut, too. Nike, U-Haul, Apple, and Marie Claire are just a few of many brand name drops in 'SATC'. Producers and creator Darren Starr were clearly not ashamed. 3. Reese's Pieces (E.T the Extra-Terrestrial): Not all instances of product placement in movies are bad. Certain films have done it so subtly we hardly pick up on the smell of advertising. Steven Spielberg's 'E.T the Extra-Terrestrial' is undeniably one of those movies. Who could forget when Elliot entices E.T by scattering Reese's Pieces around the woods and back to his house? Hershey's certainly cashed in when E.T became a box office hit. But this was back in 1982. So, can product placement still hold merit today as an advertising technique? The technique may actually be more effective than ever before. You can discover more about the different ways this technique continues to work. 4. Popeyes Chicken (Little Nicky): Whereas E.T is a good example of subtle product placement, Adam Sandler's 'Little Nicky' is not. It's one of several Happy Madison comedies that wasn't well-received by critics. But it gained a cult following for its ridiculousness and quotability nonetheless. In one scene, Adam Sandler, who plays the kindhearted son of Satan, learns how to eat with the help of a talking dog. What does he learn to eat with? Popeyes fried chicken. And the large takeout box of it sits in the center of the shot. Even a big K-mart bag makes a small cameo, as well. The scene concludes with Nicky proclaiming how awesome Popeyes chicken is. Not subtle in the least, but the scene is something fans continue to quote to this day. 5. "I Will Not Bow to Any Sponsor" (Wayne's World): Is it any less shameful when a movie calls itself out on its attempts to advertise? Few films are able to make fun of themselves about their blatant attempts to advertise. But the first 'Wayne's World' film provided a plot where it was possible to do so. Wayne and Garth sell their public access show to a big-time TV producer. In the build-up to the climax, the producer confronts Wayne and Garth about their contract. They agreed to air an interview with the show's new sponsor, but Wayne insists otherwise. What follows is a satirical scene of obvious advertisements all surrounding Wayne's opposition. While opening up a box of Pizza Hut, Wayne proclaims, "I will not bow to any sponsor." Wayne goes on to explain that he doesn't believe in "selling out" while holding a bag of Doritos and drinking a Pepsi. Garth also gives his two cents on the idea of selling out while clad in Reebok gear from head to toe. 6. Heineken (James Bond Franchise): The character James Bond has always had an affinity for dry martinis. This trait has inspired fans of the franchise to become martini drinkers for decades. But over the years, James Bond has dabbled in other commercial alcoholic drinks. In 1997, the famous film franchise partnered up with the Dutch beer company, Heineken. Heineken has advertised the James Bond films since 1997's 'Tomorrow Never Knows.' The ads have always been over the top, contributing to the promotional side of the Bond franchise. But Bond himself never drank the Dutch beer until 2012's 'Skyfall.' In one scene, while James Bond is in bed cuddled up with his latest love interest, he drinks a Heineken. For any fan who has ever wished to be like James Bond, this scene is definitely inspirational. At least that's the kind of association Heineken had intended to portray. The Power of Product Placement in Movies: If you've ever watched a movie and noticed an advertisement, you may have reacted one of a couple of ways. You may have hardly noticed or didn't care all too much. You could've felt preyed upon as a consumer or felt the ad ruined the experience. Or, you may have thought to yourself, "Wow. That was actually a great instance of advertising." Product placement in movies allows companies to reach a worldwide audience. Depending on how big the film is, these audiences can reach into the millions. When characters we love use certain products, we're more inclined to buy them. But there are other lots of other innovative and clever ways to advertise in movies - and beyond. If you're in need of some inspiration, check out more advertising news and ideas. Read Also: Online Marketing: Selling Your Product And Services Important Things To Consider When Packaging Your Product

Ways to take the employee appreciation to next level in your company

There are countless small things that can be done to show your employees that they are appreciated. Setting your company apart from the next starts with the work ethic and loyalty of your employees. Hard-working and motivated employees are very productive. And as well all know, increased productivity leads to an increase in revenue over time. Employees flock to companies with reputations of a good work environment and employee appreciation. The best attracts the best if your employees are treated like the best that is how they will perform. Employee appreciation reigns supreme in the realm of productivity and its time for companies to step it up. Here are some ways to take the employee appreciation to the next level. Flexible Schedules : When your team members are willing to go the extra mile for their colleagues time and time again, it is important to let them know that it does not go unnoticed. A really positive way to encourage employees to put forth their best work is allowing flexible schedules. Acknowledging the difficulty of orchestrating all of the components of life along with work is a great way to relieve some stress and recognize ambitious employees. A flexible schedule is not the same as allowing the employees to control every aspect of their schedule. However, it is a step above having employee schedules being completely dictated by the company. Having slight aspects of flexibility when team members have something come up can go a long way. When employees feel respected as people with busy lives outside of work, they will be far more motivated to go above and beyond in the office. Communication : Communicating with your team and making an effort to understand them is one of the most vital steps on the road to success. Society has created a group of professionals who communicate largely through email and text messaging. While these communication mediums are wonderful and have bridged the communications gap in many ways, a lot of sincerity and authenticity can be lost when a message is typed instead of spoken. Take time to communicate face-to-face with your team members as often as you can. Not only encourage them to do well but get to know them as people. When teams form strong connections their ability to work together increases exponentially. If you find yourself wondering what the best way to show your appreciation to a particularly hard-working employee, communicate with them. Ask them the ways in which they would like to be recognized for their hard work. Not only will this method of appreciation be a sure-fire way to show the employee how well they are doing, but they will feel respected and valued for being given the opportunity to choose their appreciation method. Team Retreats : Whether a team is treated to a simple luncheon or a weekend spent away from the office with their toes in the sand, they will return feeling revitalized, motivated and appreciated. Having small goals like retreats to work towards boosts overall happiness within the company as well as work ethic. It is no secret that working becomes easier when there is a light at the end of the tunnel. Team retreats can also be a great way to build stronger relationships among colleagues. It is important for employees to feel connected to the company as a whole and appreciated by their peers. Feeling appreciated by everyone you work with and not just the boss can really boost employee morale and make productivity soar. Bonuses : Bonuses are no new-fangled recognition tactic. Employees have been receiving holiday bonuses and such for years. But, as they say, if it’s not broken don’t fix it. Bonuses are still a flawless way to show your employees they are valuable to the company. Bonuses can be given in the name of hard work. When an employee does exemplary work that goes beyond their job description- they should be rewarded for that. If employees know the extra work they are doing is noticed and, most important, appreciated, they are going to be so much more willing to continue with that standard of work. Advanced Training Seminars : Employees that are capable are confident. In any given profession there is always room to improve and there are always new skills to master. By offering additional training throughout your employees’ career you show them that the skills and resources that they possess are valuable to the company. It is in your best interest to hone those skills and show your employees that their confidence and their performance are important to the company. Fostering growth and improvement among your employees is one of the easiest ways to show appreciation. Furthermore, training will greatly benefit the company as a whole by producing able and motivated employees. Not every sign of appreciation has to be huge; there are countless small gestures you can make as well. However, companies will benefit greatly by really bringing their employee appreciation up to the next level. Read Also : Finding The Right Moving Company Fred Loya Insurance Company Role Of Messaging Apps In Enhancing A Company’s Market Prospects Guide To Choose An Authentic Plumber Service Company

Creative Marketing Strategies to Put Your Small Translation Business

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you. However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible. But you're just not sure where you should start when it comes to updating your marketing plan. In this post, we're sharing both print and digital advertising tips that you can't afford to miss out on. When you're ready to dominate your target market and outrank your competition in the search engine results, keep on reading. Start with Your Website Especially when you're running an international business, you need advertising tips that can reach everyone on the globe -- at the same time. In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages. In other words? Even though you're running a translation business, it doesn't change the fact that nearly 3/4 of consumers say they prefer to read content in their first language. Start by looking for the right tools and plugins that will automatically change your site's language to the language of the user. But don't stop there. Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average. Pop-ups, autoplay features, or just sites that take forever to load won't cause them to click away after three seconds. This helps you rise in search engine rankings. First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they're looking for as fast as possible. If you're blogging (more on that in a minute) make sure you've taken the time to properly categorize your past posts. Above all, keep your homepage engaging and organized, like on this website. Finally, don't forget to include your company's contact information on not just the homepage, but every page of your internal website. Remember that consumers won't always come to the homepage first. Don't make them hunt around on your site to find out how to get answers to their questions or sign up for your services. Blogging and Guest Posting Now that we've covered how your website will drive more customers to your translation business, let's talk about how blogging can increase your site visitors by around 300%. We understand that blogging is a lot of work -- and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it? First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand. Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site. This means that you'll be able to outrank your competitors in the search engine results. Plus, you'll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages. Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords. By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you're selling. But blogging alone isn't enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time. Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry. Other Key Digital Advertising Ideas Of course, your digital marketing strategy shouldn't begin and end with site design, blogging, and guest posting alone. There are a few other digital marketing tips you should take into consideration, too. Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market. Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased. Make sure you frequently read and respond to these reviews -- yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously. Social media is also essential in the online marketing world. However, especially since you're a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on. Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night. Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales. E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form. Offline Advertising Tips for Your Translation Business Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn't mean that you can completely ignore print marketing or offline marketing in general. Now, let's take a look at some seriously effective marketing ideas that don't require an Internet connection. Host an Event One of the best ways to get your name out there is by hosting an event in your local market. You don't have to spend a lot of money in order to increase your brand recognition -- you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a "language night" at a local school. Focus on event spaces that have a global feel -- even having a "movie night" where you show a popular international film could work. We suggest handing out promotional products at these events. This way, even if attendees don't need translations services now, they'll know who to call when they do in the future. Don't Underestimate Mailings Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea. People love getting "snail mail," especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate. When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long. You could also include a paper card with a discount code. The same goes for simply including a physical coupon offering them a percentage off of your services. Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition. It's all about building a personal connection between you and your leads. Grow Your Translation Business with These Tips We hope that this post has helped you to better understand how to market your translation business both on and offline. Remember that conducting thorough market research -- and knowing when to ask for the help of a professional marketing team -- will take you a long way. Looking for additional advice about how to build your brand? Want to ensure you're creating evergreen content that your market will love sharing on social media? Want to understand how good web design increases your conversions and grow your traffic? Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice. Read Also: What To Look For In A Transcription Service Provider

Tips for Your Next Business Conference

Here are Tips for Your Next Business Conference:

1. Plan Ahead

2. Explore the Tools

3. Options for Hosts

5 Must-Know Facts About Cannabidiol (CBD)

How To Start A Pharmaceutical Company

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Tips for Your Next Business Conference

Here are Tips for Your Next Business Conference:

1. Plan Ahead

2. Explore the Tools

3. Options for Hosts

Share this Article

5 Must-Know Facts About Cannabidiol (CBD)

How To Start A Pharmaceutical Company

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related